About Us

And as businesses,

If you have

Alexandra has over 15 years of experience working in finance and SaaS product management and marketing roles, largely within energy and renewables companies.Passionate about helping experts amplify their voice, share their knowledge and build their brand, Alexandra leads B2B marketing campaigns focused on brand building for both in-market prospects (ready to buy within next 6 months) as well as out-of-market prospects (potential customer but not ready to buy). As a strong believer that brand is a key driver of long-term customer growth, Alexandra develops campaigns which focus on high-value webinars, website content and marketing automation strategies that fuel long-term goals that complement more short-term focused lead generation efforts.Having started her career as a Chartered Accountant, Alexandra has a deep appreciation for metrics & a measurable ROI and enjoys creating campaign dashboards and using CRMs such as Hubspot which enables in-depth campaign reports and enjoys delivering training to clients to ensure they are able to understand and interrogate their performance data as well as ensure that sales and marketing teams are aligned and sharing resources.Alexandra completed a Bachelor of Accounting at UTS and Chartered Accountancy, lives in Melbourne with her family and enjoys hiking and masala chai.